Research
GCNYC is dedicated to sparking systemic change across industries.
- All
- Achieving Environmental Sustainability
- Circularity in the Supply Chain
- Corporate Culture & the Workplace
- Culture, Consumption and the Consumer
- Design and textile Innovation
- Social Impact and Human Rights Initiatives
- Sustainable Business Practices
- The Impacts of Marketing
Harnessing Technology to Reintroduce Value to Artisanal Handloom Craftsmanship in Varanasii, India, Maila Arzadon Suelto
Technology continues to play a key role in making supply chains more efficient and adding value. However, technology is also disrupting how labor is allocated. …
STRATEGY FOR CUSTOMER DEVELOPMENT PROCESS (CDP) AND RETENTION FOR A BLUE OCEAN FASHION BUSINESS, DAMILOLA ADEPOJU
Blue ocean startup companies face the challenge of a non-existing market since the customer is often unknown in a startup. There are new ideas and …
A Study on Water Repellent Fabrics, Its Evolution, Innovation, and Its Importance, Tapti Tapan
This research aims to understand and explore consumers’ experiences with water-repellent finishes on apparel and willingness to try on new or different garments with the …
Facilitating the Process of Micro-Size Fashion Brands’ Integration of Sustainable Practices: Assessing an Intermediary Concept to Connect Designers and Manufacturers., Wesley Scott
Entrepreneurship in the fashion industry is growing. Fashion school graduates are entering the industry by starting their own fashion lines built on their aesthetic visions, …
The Future of American Hemp: Roadblocks and Opportunities in the American Hemp Market, Olivia O’Neill
This paper explores the viability of the modern American hemp market following the 2018 Farm Bill which made it legal to grow hemp on a …
The Impact of Women Only Organizations To Close The Gender Gap in Startup Culture Women Entrepreneurs and Women Venture Capitalists in the post #MeToo era, Margaret Ha
Women in the startup industry have been faced with challenges of inequality for quite some time. Although the gender gap in startup culture is not …
The Culture of Small Medium-size Luxury Fashion Brands aligns with the Seismic Shifts in the Industry; Employees Perspective: Integrity, Trust and Betrayal., Laurine Grere Osborne
The Small Medium-size Luxury Fashion Brands (SMLFB) niche is an essential source of design trends and innovation that drives the fashion industry’s overall growth. Across …
The Relationship Between Employees’ Satisfaction and Corporate Culture: The Role of Community in Workplace Culture That Enhance Employee Well-Being and Institutional Success., Peju M. Onile-Ere
Enhanced well-being of employees is essential for any organization to improve their institutional success in productivity, innovation as well as financial growth. Organization’s definition of …
Understanding Social and Organizational Capital & Decision Making for Take-Off Stage Firms in the Food Industry During Unexpected Environmental Change, Frances Sweeney
This study contributes to the fields of organizational behavior, decision-making, and change readiness. I observed take-off stage organizations which are disrupting systemic food categories in …
Establishing Best Practices for Risk Management for mental Health Institutions: Integrating the Perspective of Mental Health Service Providers as an Essential Component of Risk Management Culture, Chioma Nneka Venessa Iheaturu
Mental illness is one of the most prevalent health issues in the United States. It is estimated that one out five adults lives with mental …
Textile Artisans in the Philippines: Accessing and Sourcing Sustainable Raw Materials and Fibers, Lorenza Lecaroz Wong
The vast availability of low cost, low-quality clothing and textiles brought about the near disappearance of the textile industry in the Philippines. Today, the Philippine …
sing Human-Centered Design in the Fashion Design Process to Maximize Sustainability and Improve the Adoption of Innovative Ideas, Brittany DeColli
The actions caused by the fashion industry are causing substantial, and in some cases, irreversible damage to the environment. With an estimated eighty percent of …
Youth, Fashion and Sustainability: The Impact of Re-maker Fashion Workshops on Adolescent Skills, Knowledge and Consumer Behavior Julie Mastrarrigo Jorsling
The global trillion dollar a year fashion industry is one of the world’s largest industrial polluters. There is an increased focus on transforming the fashion …
A Celebration of Desire: How Knockoff Handbags Signify Status, Mariza Scotch
As consumption becomes a pivotal topic in the context of growing environmental concerns, this study examines the roles of “status,” “branding,” and “quality” and their …
From Paris to New York: A cross-cultural comparison of department stores and their ability to create contextual value during a global pandemic, Mia Lupo
In mid-March 2020, the global pandemic of COVID-19, also known as coronavirus, caused a global disruption that forced the temporary closures of retailers across the …
The Myth of the Powerful Consumer: Deconstructing the Collective Belief, Michelle Gabriel
The notion that the consumer is in a position of power relative to corporations is taken for granted by corporations, economists, and consumers in today’s …
Gen X Women’s Diminished Sense of Meaning in Life and the Impact of Toxic Positivity on American Culture, Charlotte Evers Saleeby
Generation X women are experiencing a diminished sense of meaning in life, rooted in narratives defined by shifting societal values in the formative years of …
The Power of Social Media: Leveraging the Digital World to Influence Change in the Fast Fashion Industry, Emma Christensen
The research in this paper will allow readers to comprehend that social media, the platform that has helped spur the growth of fast fashion, can …
